Business Director - Media

Overview- Overall development and execution of media plans across multiple clients and industries, taking into account both the client's and the agency's key performance indicators.
• Identifying new business opportunities and generating leads.
• Drive growth in various assigned areas of focus, utilizing cross-functional synergies to improve efficiency and support the client's broader goals.
• Identify organic growth, cross /up-selling drivers to maximize growth for the agency.
• Bring in cross-functional teams to develop and execute effective media strategies.
• Manage day-to-day client relationships and communications, including ongoing communication and relationship building to improve client satisfaction and grow their business.
• Play a role in shaping the overall direction and success of the media planning team.
• Offer mentorship and guidance to the overall team members.
• Represent the company in client and industry meetings and presentations.
• Contribute to the overall business and strategic direction of the media planning team.
• Oversee the development and implementation of media strategies, including day-to-day operations.
• Effectively manage resources and work to enhance the skills and capabilities of team members through mentoring and training.
• Act a client lead responsible in nurturing and building a strong rapport that fosters strong partnerships through effective communication and relevant advice.
• Develop educational programs to expand clients' knowledge and understanding of media strategy.
• Possess a comprehensive understanding of communications strategy and advertising principles.
ResponsibilitiesTechnical & ProductAbility to comprehend clients' requirements, pose appropriate inquiries, manage their expectations and devise a plan for utilizing media outlets (including creating a media plan and offering suggestions) in accordance with the client's goals.
Act as a consultant that understands client requirements able to devise an actionable plan built around an omnichannel approach and in accordance with the client's goals.
Collaborates with various departments and teams to increase opportunities for cross-selling and discover ways to establish partnerships, such as through media, data, and content, within the organization and with clients.
Has a thorough understanding of all Publicis Media products and services, and is able to clearly and confidently explain their features and benefits to clients in a proficient manner.
Strong analytical skills and ability to interpret data and market research.
Expert in industry trends and best practices.
Strong understanding of media laws and regulations.
Proficient knwoledge of digital media and emerging technologies.
Proficient in the use of MS Office 365 software suite (Word, Excel, PowerPoint, Teams, etc.
).
Expert level knowledge of and experience with various media planning and buying tools and platforms, such as Z/X Plan, Statex, Global Web Index (GWI), Euromonitor, World Advertising Research Center (WARC), Similar Web, etc.
Expert knowledge of various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, TikTok Ads Manager.
Expert commercial acumen, delivering and driving ROI force for both business partners and agency whilst being both efficient and effective and in line with set internal & external KPIs.
Strong verbal and written communication skills, strong selling skills, strong numeracy, literacy and accuracy.
Proficient project management and organizational skills.
Ensure internal and external marketing of the agency's work in regional and international awards.
Contribute valuable ideas, opinions and feedback and communicate in an open and candid manner.
Monitor day-to-day aspects of junior employees' work to ensure high quality output.
Lead by example and inspire others to undertake challenging tasks and projects.
Carry out appraisals for the team and proactively manage team motivation and growth.
Provide on-the-job training and learning opportunities for junior employees.
Be a strong team player within Account/Planning teams, Buying and specialist teams.
Undertake additional projects beyond client responsibilities as requested, such as help on new business or analysis for regional offices.
Business Acumen & Operational EfficiencyProficient understanding of the advertising and media industry and the role of media planning within it.
Proven ability to manage multiple projects, clients, and stakeholders, with strong project management skills and the ability to prioritize, meet deadlines, and work under pressure.
Knowledge of how to measure ROI from media plans.
Ability to manage internal teams and external vendors and agencies.
Strong understanding of budgeting and forecasting and a strong understanding of business strategy.
Strong grasp of & ability to develop channel-specific strategies, media plans and reports across both Offline & Online Channels.
Strong media knowledge of the market, consumer, and media research available.
Expert communication abilities and ability to interpret client objectives.
Strong ability to train and develop analytical skills in staff.
Assist & develop team members capabilitie including crafting a career growth plan for them.
Work closely with Buying and Finance team to provide investment briefs, oversee implementation plans, address any issues with ongoing plans and report on media investments.
Responsible for overseeing and ensuring smooth functioning of relationships with clients, suppliers, and other departments.
Quality control and adjustment to ensure seamless and comlpliat operation.
Proactively involved in company wide initiatives as appropriate to the role.
Comprehensive knowledge of all specialist teams and ability to sell relevant services to clients.
Sound understanding of trading issues and how they impact media strategy.
Innovative & Analytical MindsetAbility to think strategically, creatively, and analytically.
Proven ability to identify new opportunities and develop effective solutions.
Strong communication and negotiation skills.
Ability to innovate and improve current processes.
Strong problem-solving skills.
Strong team player and leadership skills.
Ability to analyze organizational strengths and weaknesses, combine that with knowledge of the industry, market and organization to develop long-term strategy"Qualifications- Bachelor's degree in marketing, advertising, or a related field.
• Minimum of 10 years of experience in a media planning or related role.
• Proven ability to lead and manage teams of planning professionals.
• Strong organizational skills, team player, ability to multitask, and work under pressure.
• Experience in business development and industry representation.
• Digital Certifications across the major platforms, including Meta (FB & IG), Google, Snap Chat, Twitter & TikTok, in addition to in depth understanding in industry developments & initiatives I.
e.
:
commerce, Metaverse, NFTs, etc.
Additional informationR-2687P-3043
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