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Company:
AUTODOC
Location:
PT -
portalegre
Posted: April 12, 2025
The B2B Email Marketing Specialist oversees and executes email marketing strategy for B2B products, that includes 3 channels: email, in app notifications, pushes.
He/she is responsible for: creating the trigger emails/notifications flow; planning and implementing email/push campaigns; managing subscriber databases; creating engaging emails/pushes; and analyzing email/push campaigns performance. The B2B Email Marketing Manager purpose is to effectively reach the target audience and drive customer engagement and sales through email/notifications/pushes communication.
Responsibilities
- Creates the content for emails, notifications and pushes
- Manages the translation of emails, notifications and pushes in all project languages
- Ensures user-friendly email templates using graphics, personalization and advanced features
- Designs and implements the trigger emails/notifications flow
- Designs and implements emails/pushes/notifications promo campaigns and newsletters
- Works with segmentation of customers database
- Analyzes email marketing campaigns performance and suggests improvements
- Reports on engagement, CR and sales metrics from email marketing efforts
- Collaborates with other teams, such as content, design, development to enhance customer communication through email channels.
Qualifications
- At least 2 year of relevant work experience as a Email Marketing Manager, CRM manager or Digital Marketing Manager
- Experience in work with B2B segment will be a plus
- Experience in working with HTML, CSS, CMS (content management systems), CRM (customer relationship systems)
- BSc degree in Marketing or relevant field
- Knowing English language at least B2 level
- Proven work experience as an Email marketing manager or Digital marketing specialist
- Hands on experience with HTML, CSS, CMS (content management systems), CRM (customer relationship systems)
- Proficiency in marketing automation technology
- Familiarity with analytical and database tools
- The ability to create lifecycle campaigns
- The ability to create and work with customer segmentation
- Optional: Knowledge of French and German Languages will be an advantage
We offer
- Competitive salaries based on your professional experience
- Annual vacation of 25 working days and 1 additional day off on your birthday
- Meals Allowance
- Healthcare Insurance
- Mental Wellbeing Program- providing you and your immediate family members with free and confidential mental and physical health support services for a wide range of personal and work-related issues.
- AUTODOC Corporate Discount
- Opportunities for advancement, further trainings (over 650 courses on soft and hard skills on our e-learning platform) and coaching
- Free English and German language classes
- Referral Program with attractive incentives
- Flexible working hours and hybrid work
- Fast growing international company with stable employment
Read the full job description and apply online on the recuiter's web-site
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