Audience Insight Researcher

About The Role

Audience Insight Researcher - 12 Months Fixed-Term Contract

Closing Date: 29th May
Contract: This is a 12-month fixed-term contract, with the possibility of an extension
Interviews: 16th June

Application Process: Please ensure you apply with your most updated CV and a supporting statement explaining why you believe you would be the most suitable individual for this position.

Are you ready to use your expertise as a market researcher to deliver truly actionable insights that will help Alzheimer's Society drive the change needed for people affected by dementia?

Do you have the skills and passion to make a difference through research, supporting one of the UK's most pressing health and social care challenges?

An exciting opportunity has arisen for an Audience Insight Researcher to join the Audience Insight team at Alzheimer's Society on a fixed-term contract. We are looking for an exceptional individual with proven experience in designing, conducting, and delivering qualitative and quantitative ad hoc primary research projects. The focus of this role is on producing clear, insight-led recommendations that support teams across the organisation in making evidence-based decisions.

The Audience Insight team operates as a hybrid internal agency and consultancy, leading transformative market research that shapes strategic direction. Our work spans a wide range of audiences, including supporters, service users and the public, and includes both primary research and analysis of secondary data sources. We also partner with trusted external agencies on key large-scale research initiatives.

All our projects are insight-driven and strategically aligned, providing high-quality consultation rooted in a deep understanding of the needs and priorities of internal stakeholders.

You will:

Design and conduct qualitative and quantitative market research projects. Project manage throughout the project lifecycle.
Determine the appropriate methodology to meet the project objectives, budget & deadlines.
Design questionnaires and discussion guides.
Conduct qualitative interviews and moderate group discussions.
Programme surveys to be conducted with supporters.

Analyse qualitative and quantitative data.
Lead on the evaluation of data from market research tracking projects.
Write reports that provide insight and actionable recommendations.
Present to internal stakeholders.
Collaborate with colleagues on the Audience Insight team to deliver market research and reporting excellence.
Build and manage relationships with internal stakeholders.
Build relationships with and manage external partners.
Manage ongoing MR projects.
Ensure market research conforms with all GDPR, compliance and information governance, as well as the MRS Code of Conduct.

About You

You are:

Passionate about championing the diverse needs of people affected by dementia.
Proficient in designing, conducting, and analysing both qualitative and quantitative market research.
An experienced qualitative moderator, confident in facilitating engaging discussions.
Skilled at producing insightful, story-led reports that communicate findings.
An excellent communicator, both written and verbal
Highly organised, with the ability to manage multiple priorities and meet deadlines.
Detail-oriented, with a meticulous approach to your work
Proficient in the MS Office suite, particularly PowerPoint and Excel
Experienced in survey programming tools (e.g., Forsta, SmartSurveys) - desirable.
Knowledgeable about the MRS Code of Conduct, GDPR, and data protection regulations.
A collaborative team player who thrives in a supportive working environment
Self-motivated, proactive, and eager to learn and develop.


About Alzheimer's Society

Dementia is the UK's biggest killer. One in three people born in the UK today will develop dementia in their lifetime.

At Alzheimer's Society, we're the UK's leading dementia charity and the only one to tackle all aspects of dementia by giving help and hope to people living with dementia today and in the future. We give vital support to people facing the most frightening times of their lives, while also funding ground breaking research and campaigning to make dementia the priority it should be.

Together with our supporters, we're working towards a world where dementia no longer devastates lives.

Our values make sure that our focus is clear for the challenges and opportunities ahead and remind us of what we all stand for.

Our commitment to Equity, Diversity, Inclusion & Belonging

We need to ensure the voices around our table better reflect and understand the communities we exist to serve. We strongly encourage individuals to apply who have a disability, impairment or health condition or individuals who identify as Black, Asian or from another minority ethnic background, as these groups are currently under-represented at Alzheimer's Society.

We want everyone we work with, as a colleague, volunteer, supporter, or someone we support, to feel included and that they belong at Alzheimer's Society.

Our Equity, Diversity and Inclusion Strategy here along with our internal employee forum and Employee Lived Experience network groups help us promote inclusion and belonging, becoming an engaged and inclusive organisation for all our people.

Our hiring process

During your recruitment process we want to make sure that you bring your whole self and can be at your best. We are working hard to ensure our recruitment process is as inclusive as possible, so please do inform [email protected] for application support or any adjustments you might need.

To ensure fairness and consistency to select the best candidate for this role, all our applications are anonymised up until an interview has been confirmed. We recognise the benefits of AI, but if you're considering using it to submit your application, we encourage you to reflect on the value it truly adds. AI tools often lack the personal touch and authenticity that set candidates apart. We want to hear your unique perspective, experiences, and skills, so we encourage you to showcase them in your own voice.

We try to avoid closing roles early where possible, however if we receive a high volume of applications, we may close earlier than the advertised closing date. Should this occur, we will aim to provide you with at least 48 hours' notice.

We are committed to safer recruitment and ensuring the welfare of those we work with, due to the nature of some of our roles, we might need to carry out a DBS check at the relevant level.

Giving back to you

Our employees work hard every day to make a true difference in people's lives. We are proud to support them with a range of benefits, recognition and many options for working agilely, all contributing to a strong work life balance. We also have various learning programmes to support you in your development and help you grow to realise your potential and shape a career with Alzheimer's Society.

You can also visit our Working for Us pages, which give you more information about what it's like to be an employee at the Society.
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