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Are you a marketing and communication expert who thrives in a dynamic environment where strategic vision and creative marketing intersect?
Bring your expertise to the table and help us create magical experiences for fans worldwide by collaborating with IP partners!
Please note the work location is Billund, Denmark and no relocation assistance is offered for this role.
Core Responsibilities
Interpret and synthesize audience insights from Business Intelligence and Global Insights teams to inform marketing strategies
Lead end-to-end campaign development and execution with internal teams, agencies, and IP partners
Follow up on campaign effectiveness
Ensure strong brand presence across all touchpoints in collaboration with LEGO ecosystem and IP partners
Develop innovative communication briefs based on product expertise and franchise differentiators
Manage principal packaging design and global portfolio direction alignment
Prepare business cases and monitor franchise performance against revenue projections
Contribute expertise to project lead team and foster relationships with IP partners and stakeholders
Support global market alignment and implement marketing plans to discover new opportunities
Play your part in our team succeeding
The Entertainment IP Team is a part of PG Core Business with the ambition of celebrating fandom in the best way possible by crafting experiences and marketing toolboxes that are relevant for the target audiences. Using the power of IPs, allows us to be relevant for fans that might not have considered playing with LEGO Products.
As Marketing Manager, you will be driving marketing mix development for IP-based LEGO themes! You play a pivotal role in effectively solving complex problems, build constructive relationships across all levels, and rapidly adapt to new challenges with a keen ability to learn and innovate.
Do you have what it takes?
Proven experience in consumer products marketing (ideally with kids / family products)
Understanding and passion for Entertainment IP and have an intuitive understanding of how to connect with fandoms in an authentic and meaningful way
Experience in developing and leading product campaigns, including agency management
Ability to drive initiatives for product innovation
Willingness to take calculated risks and demonstrate agility in response to the changing external landscape
Effective relationship builder who can collaborate across functions, business units and external partners
Strong presentation and writing skills with the ability to convey a compelling and concise message, and to engage and encourage colleagues
Ability to work on various time zones
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What's in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount - We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children's Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO team today.
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