Manager, or Senior Manager, Social Media

Background

Location: Hybrid - work-from-home and office: 303 E Wacker Dr., Suite 2200, Chicago, IL

Type: Full-time, permanent position

Division: Agency Services

Reports to: VP, Client Services

Overview

Intersport, a leader in integrated marketing, media, events, and entertainment for more than three decades, provides expertise in the areas of:

1. Agency Services: brand marketing, sponsorship consulting, experiential marketing, hospitality, content, digital, and social media marketing
2. Assets - owned-and-operated media properties and live sports and lifestyle properties

Intersport is seeking to add a dynamic and innovative Manager, or Senior Manager, Social Media to lead social strategies and campaigns for some of the most exciting and collaborative clients in the industry. Our clients value partnership and creativity, allowing us to deliver fun, engaging, and results-driven social media strategies, content, and campaigns. In this role, you will manage multiple clients across industries such as Consumer Packaged Goods (CPG), Food & Beverage, Ingredients, Construction & Trades, Hospitality, Sports, and Beer, Wine, and Spirits. The Manager/Senior Manager will collaborate closely with internal creative and digital teams to ideate, execute, and optimize campaigns that drive meaningful engagement and measurable success.

Responsibilities

General

1. Embody and reflect Intersport's performance-based culture and commit him/herself and team to the highest standards for all agency work
2. Work effectively with cross-functional teams to deliver executional excellence

Social Media Strategy & Execution

1. Develop and present persuasive and comprehensive social media strategies tailored to client goals, leveraging industry insights, platform trends, and audience behavior
2. Manage and oversee accounts across platforms, including Facebook, Instagram, Twitter/X, LinkedIn, TikTok, and others

Content Ideation & Management

1. Collaborate with Creative teams to brainstorm and produce engaging, on-brand content (text, images, videos) while maintaining a consistent voice and style
2. Schedule and publish content aligned with each platform's best practices

Paid Campaigns

1. Plan, execute, and optimize paid social media advertising, benchmark performance against industry standards, and implement pixel tracking to integrate campaign data into dashboards for actionable insights

Community Management

1. Foster and grow online communities by actively engaging with followers, responding to comments, messages, and mentions, while handling brand reputation and escalation process for user-generated comments or sensitive issues
2. Additionally, build relationships with influencers, partners, and brand advocates to enhance social reach and engagement

Analytics & Reporting

1. Build and maintain live analytics dashboards using tools such as Tableau, Funnel.io, or Supermetrics, to track performance metrics, generate reports, and guide campaign optimization

Project Management

1. Use project management tools such as Asana, or Trello to manage workflows, ensure deadlines are met, and adapt to changing priorities in a fast-paced environment

Client Collaboration

1. Build trust and maintain strong relationships with clients, serving as their go-to expert for all things social media
2. Proactively communicate campaign progress and insights, and address feedback professionally

Brand Compliance

1. Support the creation and delivery of social media content that aligns with client legal and ethical guidelines, including FTC recommendations for influencer marketing and GDPR best practices, while staying informed of platform-specific policies and updates to ensure adherence to client and brand standards

Team Leadership

1. Lead and mentor junior team members, providing guidance on best practices and professional development, while collaborating with internal teams and external agencies to ensure cohesive messaging and campaign execution
2. Additionally, support broader marketing efforts by integrating social media with experiential events, email marketing, and traditional advertising

New Business Development

1. Provide digital insights, social media strategies, and campaign concepts to support responses to RFPs and new business opportunities
2. Collaborate with cross-functional teams to craft compelling proposals or case studies that showcase agency expertise

The salary range for this role is: $55,000 to $92,000, depending on full-time, non-internship professional relevant experience. Manager: 4 to 6 years' experience; Senior Manager: 6 to 8 years' experience

Qualifications

1. Bachelor's degree required
2. Manager: Four (4) to Six (6) years' professional experience in social media management, preferably within an agency setting, managing multiple brands and clients
3. Senior Manager: Six (6) to eight (8) years' professional experience in social media management, preferably within an agency setting, managing multiple brands and clients
4. Expertise in developing social media playbooks and content calendars tailored to business objectives
5. Experience in audience segmentation, targeting, and persona development
6. Ability to A/B test content and optimize campaigns based on performance
7. Knowledge of social listening and sentiment analysis tools to track brand reputation
8. Strong ability to identify trends and translate them into actionable campaigns
9. Proven ability to deliver multi-channel social media strategies with measurable results
10. Experience working with cross-functional teams (marketing, creative, product, customer service, and PR)
11. Expertise in social media management tools (e.g. Hootsuite, Sprout Social, Later), analytics platforms (e.g. Google Analytics, HubSpot, Tableau, Funnel.io, Supermetrics), and content creation tools (e.g. Adobe Creative Suite, Canva, CapCut)
12. Strong understanding of KPIs, ROI measurement, and social performance reporting.
13. Exceptional organizational, communication, and time-management skills with the ability to juggle multiple clients and priorities
14. Portfolio of Work: Ability to provide examples of past work that showcase social media strategies, content creation, and campaign results

Intersport is an Equal Opportunity Employer.