Insight Manager Senior

We're looking for a strategic and data-driven Market Research & Insights Manager to lead the transformation of our market research function into a high-impact, client-facing division.
You'll play a key role in helping the business-and our clients-stay ahead of market trends, consumer behavior shifts, and competitive movements.

In this dual strategic and commercial role, you'll also be tasked with identifying and selling research opportunities to external partners.
This includes working closely with the Partnerships and Marketing teams to create data-driven narratives that demonstrate the impact of our research capabilities.
You'll help position research as a value-add service by developing thoughtful content-such as case studies, insight reports, and trend forecasts-that attracts prospective partners and reinforces our brand's authority in the student and youth market.

You'll also manage the sale and execution of media placements on our platform, ensuring alignment with client goals and performance benchmarks.
If you're excited by the challenge of growing a new business line that blends research, strategic storytelling, and partnership development, this role offers the opportunity to lead, build, and influence.
Lead Market Research:

Develop and execute comprehensive market research plans to gather data on market trends, consumer behavior, and competitive activity.
Leading market research for SPC
Use qualitative and quantitative research methodologies, such as surveys, focus groups, and data analysis, to provide in-depth insights.
Serve as the primary point of contact for clients, building strong, long-term relationships by understanding their business needs and providing tailored insights.
Present research findings to clients in a clear and compelling way, offering strategic recommendations based on data.
Act as a consultant to clients, advising them on marketing strategies, advertising opportunities, and product positioning based on research insights.
Collaborate closely with clients during the sales process to identify how media placements can complement their marketing strategies and enhance brand visibility.
Business development - finding clients to sell media services and market research
Identify and target potential clients for media placements on the company's website, using research insights to pitch opportunities.
Work closely with the Marketing and Partnerships teams to create tailored media packages that align with the client's brand objectives.
Negotiate media sales contracts and ensure that client expectations are met regarding ad placement, performance, and reporting.
Track the performance of media placements and provide clients with regular updates and insights on ROI and campaign success.
Data-Driven Strategy:

Analyze large datasets to draw meaningful conclusions that shape marketing strategies for clients.
Use advanced data analytics and market intelligence tools to monitor key performance indicators (KPIs) and offer real-time adjustments to strategies.
Collaborate with the Marketing team to integrate research findings into broader marketing campaigns, ensuring alignment across all client touchpoints.
Leverage research data to identify cross-sell and upsell opportunities, recommending additional services or media placements to maximize client results.
Prepare detailed, data-driven reports on market trends, competitor analysis, and media placement performance for internal stakeholders and clients.
Provide clients with forecasts on how their media placements and marketing campaigns are likely to perform based on market data and historical trends.
Offer actionable insights that inform future marketing strategies, helping clients adapt to market changes and stay competitive.
Work with the Partnerships team to ensure that media sales forecasts are aligned with overall revenue targets and business objectives.

Self-driven with the ability to manage the market research division independently as a sole contributor.
Strong client-facing skills with a proven track record in relationship-building and media sales.
Expert in data analysis and research methodologies.
Collaborative, working closely with Marketing and Partnerships teams to deliver cohesive business solutions.
High attention to detail and ability to manage multiple client accounts or projects simultaneously.
Bachelor's degree in marketing, Business, Data Science, or a related field (MBA is an asset).
~5+ years of experience in market research, marketing consulting, or data-driven media sales.
~ Experience using market research and analytics tools (e.g., SurveyMonkey, Google Analytics, Tableau).
~ Technical & Functional Skills
Strong proficiency in data visualization and storytelling using research findings.
Familiarity with media buying, digital ad placements, or publisher-side advertising platforms.
Advanced Excel or BI tool capabilities; Flexible Time Off - Recharge with vacation and personal days when you need it.
Comprehensive Health Benefits - Health Spending Account, Wellness Spending Account, dental, medical, vision care, travel insurance, and group coverage for your well-being.
Company Events - Participate in virtual and in-person company-sponsored events.
Our team knows that creative solutions require a diverse approach to thinking and life experiences.

SPC is an equal opportunity employer and values diversity at our company.
Our hiring process is inclusive of all candidates regardless of their race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or, disability status.
Accommodations are available upon request for all aspects of the selection process.