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Company:
PointsBet Canada
Posted: May 11, 2025
MANAGER, CRM MARKETING
We're seeking a CRM Marketing Manager to join the Marketing team at PointsBet.
This role puts the customer at the core - delivering personalized, data driven CRM campaigns that engage users throughout their journey.
From onboarding to loyalty, you'll craft meaningful lifecycle experiences across SportsBook & Casino product, that keep our customers engaged, retained, and reactivated, making PointsBet as their preferred Sportsbook and Casino platform.
Our partnerships with leading sports organizations, teams and leagues provide both our customers and team members with the opportunity to experience first-hand the thrill of an overtime goal and a buzzer beater!
Commercial Partner of the Toronto Maple Leafs, Toronto Raptors, Toronto FC and Toronto Argonauts
Commercial Partner of Curling Canada
Commercial Partner of ClubLink Canada
Authorized Betting Operator of the Woman's National Basketball Association (WNBA)
End-to-End CRM Planning & Execution
Own and be accountable for the planning, development, and execution of CRM marketing campaigns, including automated lifecycle journeys, ad hoc messages, and loyalty/rewards program initiatives.
Take charge of a seamless customer journey from acquisition through retention - driving value, engagement, and conversion at every stage.
Build and refine always on campaigns and identify new opportunities to improve CRM touchpoints and overall customer experience.
Data-Driven Personalization & Segmentation
Champion the design of a single customer view across all product lines, working cross-functionally with IT and data teams to develop actionable segmentation flags, events and attributes in Braze
Develop sophisticated CRM segmentation on platform and enable personalization through liquid codes at scale.
Build and optimize automated triggers based on user behaviour, lifecycle stage, and data insights, while identifying gaps and areas for improvement.
Performance Reporting & Optimization
Lead campaign performance reporting, developing dashboards, insights decks, and recommendations that drive strategic decisions.
Define and track CRM KPIs, continuously analyzing journeys and marketing efforts to uncover what's working and what needs to evolve.
Present findings and strategy updates to senior stakeholders, ensuring CRM marketing is aligned with company goals and delivering measurable ROI.
Partner closely with marketing team leads (promotions, growth, partnerships, brand) to align CRM with broader campaign strategies.
Manage multiple concurrent campaigns and initiatives, applying strong project management skills and cross-team communication.
5+ years of experience in CRM marketing, customer lifecycle, marketing automation, or loyalty marketing, ideally in a tech forward or e-commerce environment.
~ Hands-on experience with Braze and CRM tools such as Salesforce Marketing Cloud (SFMC), Marketo, HubSpot, etc.
~ Proven ability to define success metrics and translate data into actionable insights.
Experience creating and maintaining dashboards and custom reports to monitor campaign performance.
Passionate about customer data and personalization, with a test and learn mentality (A/B Testing).
Strong organizational and multitasking abilities, with a willingness to work flexible hours during key sports events.
Fun downtown office on Queen St.
Pet-friendly office
Generous parental leave policy
Holiday shutdown
Group Retirement Savings Plan (with Employer matching)
Culture Events (sporting events, concerts, happy hours, holiday parties, team outings)
Professional development opportunities, working closely with the senior leadership team
PointsBet Canada is dedicated to a high-performance culture and ensuring our employees are set up to deliver their best.
We offer a fun, dynamic work environment where emphasis is placed on our most important asset:
our people.
PointsBet Canada is an equal opportunity employer, committed to inclusion and diversity.
PointsBet Canada does not discriminate based on race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, disability or any other basis forbidden under federal, provincial, or municipal law.
Accommodations are available on request for candidates taking part in all aspects of the recruitment process.
We're seeking a CRM Marketing Manager to join the Marketing team at PointsBet.
This role puts the customer at the core - delivering personalized, data driven CRM campaigns that engage users throughout their journey.
From onboarding to loyalty, you'll craft meaningful lifecycle experiences across SportsBook & Casino product, that keep our customers engaged, retained, and reactivated, making PointsBet as their preferred Sportsbook and Casino platform.
Our partnerships with leading sports organizations, teams and leagues provide both our customers and team members with the opportunity to experience first-hand the thrill of an overtime goal and a buzzer beater!
Commercial Partner of the Toronto Maple Leafs, Toronto Raptors, Toronto FC and Toronto Argonauts
Commercial Partner of Curling Canada
Commercial Partner of ClubLink Canada
Authorized Betting Operator of the Woman's National Basketball Association (WNBA)
End-to-End CRM Planning & Execution
Own and be accountable for the planning, development, and execution of CRM marketing campaigns, including automated lifecycle journeys, ad hoc messages, and loyalty/rewards program initiatives.
Take charge of a seamless customer journey from acquisition through retention - driving value, engagement, and conversion at every stage.
Build and refine always on campaigns and identify new opportunities to improve CRM touchpoints and overall customer experience.
Data-Driven Personalization & Segmentation
Champion the design of a single customer view across all product lines, working cross-functionally with IT and data teams to develop actionable segmentation flags, events and attributes in Braze
Develop sophisticated CRM segmentation on platform and enable personalization through liquid codes at scale.
Build and optimize automated triggers based on user behaviour, lifecycle stage, and data insights, while identifying gaps and areas for improvement.
Performance Reporting & Optimization
Lead campaign performance reporting, developing dashboards, insights decks, and recommendations that drive strategic decisions.
Define and track CRM KPIs, continuously analyzing journeys and marketing efforts to uncover what's working and what needs to evolve.
Present findings and strategy updates to senior stakeholders, ensuring CRM marketing is aligned with company goals and delivering measurable ROI.
Partner closely with marketing team leads (promotions, growth, partnerships, brand) to align CRM with broader campaign strategies.
Manage multiple concurrent campaigns and initiatives, applying strong project management skills and cross-team communication.
5+ years of experience in CRM marketing, customer lifecycle, marketing automation, or loyalty marketing, ideally in a tech forward or e-commerce environment.
~ Hands-on experience with Braze and CRM tools such as Salesforce Marketing Cloud (SFMC), Marketo, HubSpot, etc.
~ Proven ability to define success metrics and translate data into actionable insights.
Experience creating and maintaining dashboards and custom reports to monitor campaign performance.
Passionate about customer data and personalization, with a test and learn mentality (A/B Testing).
Strong organizational and multitasking abilities, with a willingness to work flexible hours during key sports events.
Fun downtown office on Queen St.
Pet-friendly office
Generous parental leave policy
Holiday shutdown
Group Retirement Savings Plan (with Employer matching)
Culture Events (sporting events, concerts, happy hours, holiday parties, team outings)
Professional development opportunities, working closely with the senior leadership team
PointsBet Canada is dedicated to a high-performance culture and ensuring our employees are set up to deliver their best.
We offer a fun, dynamic work environment where emphasis is placed on our most important asset:
our people.
PointsBet Canada is an equal opportunity employer, committed to inclusion and diversity.
PointsBet Canada does not discriminate based on race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, disability or any other basis forbidden under federal, provincial, or municipal law.
Accommodations are available on request for candidates taking part in all aspects of the recruitment process.
Read the full job description and apply online on the recuiter's web-site
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