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Sales & Marketing Manager

Location: CA - British Columbia - British Columbia

Category: Marketing

Posted: May 17, 2025

Year Round

About the Company:

When you work at Mike Wiegele Helicopter Skiing you become part of a larger family of motivated people who thrive in a natural environment that promotes safe practices and good health.

At Mike Wiegele Helicopter Skiing we know that our employees are our most valuable asset. Our wages are highly competitive, and our subsidized housing and food services mean that our employees can save money while working in Blue River throughout the year. We offer opportunities for advancement in all departments and ensure that each employee is supported in their effort to provide excellent customer service every day.

Our culture is built on positive attitudes, ambition, and a passion for skiing. Whether you join us for an amazing seasonal experience or join our team in a year-round career capacity, employment at MWHS is the experience of a lifetime.

Benefits of Employment Include:

Subsidized staff accommodation in private or shared residence
Fitness center
Family and friends' discounts
In-house training and development programs
Employee Assistance Program
30% off retail items in our specialized boutique

Position: Sales & Marketing Manager

Location: Blue River

Type: Full Time, Year-Round

Reports to: VP of Resort Operations

Overview:

The Sales & Marketing Manager is responsible for leading the summer sales initiative which includes securing sales prospects, managing re-bookings of current clients, and ensuring guest needs are met throughout their stay. This role will also be responsible for overseeing the creation of the annual summer marketing plan, ensuring the management and measurement of all summer marketing strategies, KPIs and communication. The workflow of summer sales and the coordination of marketing are offered in a year-round role that requires a flexible and adaptive schedule.

Responsibilities:

Summer Sales

Develops and implements annual summer sales plan
Ensures sales and profitability objectives are achieved in primary market segments
Actively manages call schedule to ensure timely follow up of guests
Builds relationships with target audiences and groups through in-person interactions, presentations, e-marketing, and phone calls
Prepares and monitors summer sales budget
Follows industry booking trends to determine unique summer offerings including group functions, conferences, and events
Yield management of summer rates
Works with Marketing Coordinator to develop marketing plan for summer operation
Books and coordinates group sales, bus tours, individual reservations, and weddings
Ensures the production of weekly tour reports and updates Summer Groups Calendar

Marketing

Planning, Managing and Implementing of a comprehensive marketing plan
Customer Relationship Management (in collaboration with Sales and Guest Relations)
Stakeholder, Partner and Public and Media Relations
Managing Brand Value and Brand Assets
Marketing and Communication Asset Development and Management
Budget Management of Marketing and Communication planning and activities
Management of the Marketing and Communication Team
Ongoing reporting to Management Team

Requirements & Qualifications:

Graduation from a recognized post-secondary program with a degree or diploma in business, tourism, marketing or a related field
Hospitality Marketing Expertise
Branding & Campaign Management
Digital & Social Media Strategy
Data-Driven Decision Making
Project Management & Collaboration
Creative & Strategic Thinking
3 - 5 years' experience in the hospitality industry specifically with direct sales expertise preferred
Event Management experience preferred
Understanding of Online Travel Agency opportunities
High level or proficiency with resort booking software, customer relationship management software, and Microsoft Office
Valid Class 5 BC Driver's License
Builds partnerships and works collaboratively with others to meet shared objectives
Demonstrated experience and knowledge in all aspects of sales including growth strategies, financial analysis, and account development
Strong working knowledge of hospitality industry principles, methods, and practices
Professional presentation, email and telephone communication skills with the ability to effectively close sales
Ability to coordinate meetings, receptions, and other events
Presents a positive image and demonstrates personal integrity

Working Conditions:

Working independently to contribute to the organization's success
On site position located in Blue River, BC
Proven ability to work under pressure and in a dynamic and challenging work environment
Long hours of work putting in additional hours as required by business needs

Compensation:

An annual salary of $64,000, contingent upon experience and qualifications. Eligible for health, dental, and RRSP benefits after 90 days

Equal Opportunity:

Mike Wiegele Helicopter Skiing is committed to providing equal treatment with respect to employment according to the prohibited grounds of discrimination as established under human rights legislation. Mike Wiegele Helicopter Skiing ensures that all employees have meaningful employment that is ethical, fair, and free from discrimination or harassment. This commitment extends to the hiring process and throughout the course of employment.

*ONLY CANDIDATES SELECTED FOR THE NEXT STAGE OF THE RECRUITMENT PROCESS WILL BE CONTACTED*

Read the full job description and apply online on the recuiter's web-site

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