SENIOR PLANNING EXECUTIVE
At Spark Foundry our vision is to Fuel Famously Effective Ideas. Famous and Effective. Not one or the other, both. That sounds nice, but to get to famously effective ideas you need some key ingredients.
You need diverse thinkers and diverse thinking. We call this All sorts. This helps us tackle obstacles through different disciplines and perspectives. You need to thrive on the belief that great ideas are only great if they work. It's not enough to be new, or cool, or interesting. Our solutions need to drive a business result. Everything else is vanity. You need to embrace both the art and the evidence. Right and left. Imagination and activation. Insight and technology. Big ideas forensically measured.
All that while being a good human? Sound like you? Sound like where you'd like to be. We'd love to meet you.
What benefits does Spark offer?
Be a part of the Publicis Groupe family, one of the world's most progressive and dynamic modern communications businesses, enjoying all the perks that come with our network offering:
- A comprehensive Whole self-program supporting Physical, Mindful and Financial wellbeing.
- A creative, fun and rewarding office environment backed up by ourPublicis Libertéflexibility approach 'working your way, with us!'
- Access to our Global AI Platform,Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
- Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes
- A culture of open feedback and guidance to achieve your goals through our Career Conversations program.
- A committed Diversity, Equality and Inclusion strategy driven through ourViva! Women,Égalité, enABLEandEmbrace(reconciliation action plan) programs.
- Work Your Worldprogram enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
- Parental leave policy with up to 18 weeks paid primary carer leave and generous secondary carer benefits.
- Access to counsellors, psychologists and professionals throughSonder- an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs.
ROLE PURPOSE
The purpose of the Senior Planning Executive role is to autonomously plan and implement client campaigns - they are ultimately responsible for the delivery of all client activity. They will help lead the delivery of communication plans and management of digital campaigns from buying and implementation through to reporting and the delivery of holistic campaign learnings. The Senior Planning Executive is to work in collaboration with the wider Spark team to deliver integrated and creative plans that considers all vehicles (display, SEM, SEO, Social) and mainstream media at every possible opportunity. The Senior Planning Executive ensures attention to detail in all facets of their work and will take responsibility for any errors that occur.
KEY OUTPUTS
Maintain Internal relationships
• Manage relationships with internal teams and partner agencies in ways to benefit clients and Spark to achieve their business objectives.
• Work in collaboration with the relevant internal resources and the Client Manager to create effective cross channel communication plans.
• Search for new, innovative and relevant communications ideas and present these to internal teams.
• Actively contribute to weekly (internal and external) WIP meetings, to raise potential issues within your client portfolio well in advance of the 'boiling point' for an issue.
Media planning and implementation
• create clear and coherent plans that support client's business objectives (e. g. timing, budget and business requirements).
• Be experts of the properties and capabilities of each medium's primary strengths and weaknesses.
Support Activations team with partner briefings and negotiations
• Work with Activations team for partner briefings and response evaluations, providing feedback to partners
• Keep pace with market knowledge that will aid negotiations.
• Drive negotiations for clients with publishers and secure additional incentives over and above entitlements.
Campaign analysis and optimisation
• Monitor and optimise campaigns regularly to ensure maximum budget is spent and campaigns are performing as effectively and efficiently as possible
• Clearly demonstrate and report how campaign results relate to the strategic intent of the campaign and have achieved agreed objectives.
• Identify and recommend optimisation opportunities and ensure those optimisations are taken place promptly and correctly.
• Lead the creation of post campaign reports to demonstrate media performance, market conditions, tangible insights and recommendations for future campaigns
Campaign Management & Finance processes
• Reconcile campaign delivery and ensure the final delivered plan reflects billings.
• Check proformas each month during invoicing time and execute any changes that may be required.
• Maintain accurate budget and spend management of campaigns.
• Detail all campaign finance changes across media plans and systems.
• Complete final buy documents and enter rates into trading sheets after every bought plan. Advise team of any savings that can be reinvested or returned.
Competitor & Market Analysis
• Proactively completes regular and continuous analysis of competitor activity, market trends, economic issues and other factors effecting buys.
• Sources content and provide relevant insights for inclusion within competitor and market reviews and other adhoc client requests.
Mentoring Co-ordinators/ Executives
• Develop, train and delegate effectively with clear instructions and detailed list of expected deliverables
• Set good example for Communication Executives and ensure they have all the tools and information they need to perform their jobs well.
• Motivate them through personal influence, enthusiasm, creativity and energy.
SKILLS & EXPERIENCE
• 3 - 4 years experience
• Preferably a University degree or higher education qualifications
• Expert understanding and working knowledge of Australian media landscape
• Expert across the following Office platforms:
Word, PowerPoint and Excel
• Have a full understanding and experience using the following tools:
- eTAM
- BMD
- Roy Morgan
- EMMA
- eRAM
- Nielsen Digital / Answers
- Sizmek and/or DCM
- MOVE
- AQX Fusion
BEHAVIOURS
• Develops professional relationships with media partners, clients and other relevant stakeholders
• Attention to detail that is second to none
• Confident and engaging interpersonal, presentation and communication skills,
• Strong organisational skills with the ability to juggle multiple priorities
• Has a curious nature with a willingness for continuous learning and progression
• Sound planning, project management and time management skills.
Publicis Groupe benefits
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