Regional Marketing Director- Animal Health

Regional Marketing Director- Animal Health

Apply remote type Hybrid locations AUS - New South Wales - Macquarie Park time type Full time posted on Posted Yesterday time left to apply End Date: May 9, 2025 (20 days left to apply) job requisition id R344794

• Your chance to be in a regional leadership role and at the center of strategic excellence for a leading and reputable global Animal Health organisation.

• You will be engaging with key stakeholders and commercial leaders , providing critical insights to help shape the best outcome , aligned with overall business objectives and in line with operational requirements for successful Companion Animal strategic launches.

• Lead Market Leading Product Portfolio in the Companion Animal Health market.
  Location: Australia (Preferred)
  Travel: Able to travel up to 50% of time

Role Overview:

In this new position, the Regional Marketing Director, Business Activation aligns, coaches, and influences regional and local marketing teams by driving successful global strategic launches of major new innovative products. You will aim at providing and capturing the most value of launches at customer level through optimized market deployment.

You will also be responsible for regional and key market alignment in support of priority business drivers, the regional roadmap implementation, and oversight of market demand planning. The Regional Director, Business Activation will represent Global Companion Animal Marketing in its entirety to the Regional VP and the Regional Leadership Team. This includes representation and coordination with Franchise campaigns, Customer Marketing, Commercial and Digital Experience efforts, among others.

You will report directly to the Executive Director, Global Customer Marketing & Business Activation.

What will you do:

• Develop regional and key market alignment in support of priority business drivers, Lead Localized Strategy Regional roadmap process encompassing all marketing and sales enablement.

• Lead and activate a regional network of BUDs to ensure engagement, alignment, and execution of needed actions to achieve the regional objectives.

• Will organize necessary follow-up and task force with the regional and global teams to ensure successful delivery of the aligned objectives for the year.

• Work with the Digital enablement department and the regional and local marketing teams to develop customer journeys and omnichannel operational strategy to reach identified targets.

• Responsible to provide a broad set of adapted marketing assets to support local key launches.

• Partner with regions and local marketers to execute marketing content to differentiate our brands.

• Communicate, collaborate, and align actions with key stakeholders within regional commercial organizations including GMs/Business Unit Directors on core marketing launch strategies and address local launch and post-launch needs.

• Provide marketing team leadership to ensure successful implementation to support product launches throughout the world.

• Collaborate closely with customer marketing, commercial, digital, and sales enablement and provide impactful launch materials to be implemented within markets.

• Understand how the platforms and products are performing and drive iterative change as necessary to drive measurable results.

• Orchestrate Business steering process to track implementation of key launches.

• Collaborate with markets and regional management for new product demand requirements.

• Coordinate with supply chain to ensure alignment and prioritization of material availability to support market launches.

• Contribute to global annual marketing communications plans and budget planning cycle.

• Collaborate and partner with regions, markets, and customers to gain insights.

• Share learnings with the Global, local teams, and internal partners.

• Understand and use key sources of information.

• Support the development of marketing capabilities within market organizations.

What should you have:

• Minimum Requirement: Bachelor's Degree (business administration, marketing, communications, sales management, biology, animal science, or relevant area) from accredited university.

• Master's Degree, MBA or Advanced degree in marketing, sales management, communications, animal science, or veterinary medicine is preferred.

• Minimum of 10-15 years of broad work experience in marketing (communications, brand, product, channel, operational) and related sales support activities.

• Strong life science, veterinary medicine, animal science, medical marketing and business experience is highly preferred.

• Business Unit Director or Country Management leadership experience preferred.

• Successful track-record to create and implement the best performing, campaigns and tactical communication initiatives targeting medical professionals and consumers.

• Proven marketing experience of successful product launches with measured results with set of clear metrics.

• Demonstrated management of A&P budgets.

Skills

• Digital marketing acumen and experience especially in lead generation and conversion.

• Excellent ability to manage workflow with regional and local markets.

• Familiarity of the Animal Health industry or related industry, marketing, and commercial Operations.

• Managing and executing the product and launch communication plans.

• Monitoring performance metrics including revenue, pricing, forecasting, sales cycle, markets, and sales opportunity targets.

• People skills that will help in developing and building strong internal and external relationships with key stakeholders to collaborate and drive results for business unit.

• Ability to challenge and drive the organization towards the success of a project.

• Ability to work in matrix organization and work with people across multiple time zones, functions, and locations.

• Excellent written and verbal communication and presentation skills.

• Fluency in English is required. Multilingual in leading languages of region is highly preferred.

We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.

Who we are
We are known as Merck & Co. , Inc. , Rahway, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inv.