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Company:
Halian
Location:
AE -
Dubai
Category:
Marketing
Posted: May 21, 2025
Brand Manager (m/f/d)Our client is seeking a skilled Brand Manager to oversee social media strategy, craft marketing communications, and provide art direction for content.
The role involves creating and maintaining brand guidelines to ensure consistency across all touchpoints, collaborating with social media, content, and design teams to enhance brand presence and engagement.Your Responsibilities:
Storytelling & Copywriting:
Develop compelling narratives and messaging to communicate the brand's value proposition effectively.Create engaging content for websites, social media, campaigns, and internal communications.Collaborate on blogs, whitepapers, and case studies aligned with industry trends.Social Media Growth:
Develop strategies to increase engagement, reach, and conversions across platforms.Analyze performance metrics and adapt strategies accordingly.Manage influencer collaborations to boost brand visibility.Email Marketing:
Design and implement email campaigns to nurture leads and drive conversions.Utilize A/B testing, segmentation, and automation to optimize results.Monitor and analyze campaign performance for continuous improvement.Digital Marketing:
Work with performance teams to optimize search, social, and display advertising.Support SEO and SEM strategies to enhance organic and paid visibility.Stay updated on digital trends and incorporate them into marketing efforts.Content Marketing:
Plan and oversee content initiatives that engage target audiences.Ensure content SEO optimization and brand voice consistency.Manage content calendars and coordinate with creative teams.Art Direction:
Coordinate with designers and external agencies to produce high-quality visual assets.Maintain and enhance the brand's visual identity across platforms.Brand and Communication Guidelines:
Create and update comprehensive brand and communication guidelines.Train teams on guideline implementation.UI/UX Recommendations:
Assess UI/UX to provide actionable improvements aligned with brand positioning.Collaborate with product teams to prioritize UI/UX enhancements.Community Management:
Oversee community engagement, feedback, and loyalty programs.Monitor brand sentiment and provide insights for strategy adjustments.Your Qualifications:
Bachelor's degree in Marketing, Communications, Design, or related field.5-7 years of experience in brand management or marketing roles.Exceptional storytelling and copywriting skills.Strong knowledge of social media, analytics, and trends.Understanding of art direction and design principles.Expertise in email marketing, automation, and performance analysis.Familiarity with SEO, SEM, and PPC strategies.Knowledge of UI/UX principles and product development cycles.Ability to develop and implement brand guidelines.Excellent project management and organizational skills.Strong interpersonal and collaborative skills.Creative problem-solving mindset.
•
The role involves creating and maintaining brand guidelines to ensure consistency across all touchpoints, collaborating with social media, content, and design teams to enhance brand presence and engagement.Your Responsibilities:
Storytelling & Copywriting:
Develop compelling narratives and messaging to communicate the brand's value proposition effectively.Create engaging content for websites, social media, campaigns, and internal communications.Collaborate on blogs, whitepapers, and case studies aligned with industry trends.Social Media Growth:
Develop strategies to increase engagement, reach, and conversions across platforms.Analyze performance metrics and adapt strategies accordingly.Manage influencer collaborations to boost brand visibility.Email Marketing:
Design and implement email campaigns to nurture leads and drive conversions.Utilize A/B testing, segmentation, and automation to optimize results.Monitor and analyze campaign performance for continuous improvement.Digital Marketing:
Work with performance teams to optimize search, social, and display advertising.Support SEO and SEM strategies to enhance organic and paid visibility.Stay updated on digital trends and incorporate them into marketing efforts.Content Marketing:
Plan and oversee content initiatives that engage target audiences.Ensure content SEO optimization and brand voice consistency.Manage content calendars and coordinate with creative teams.Art Direction:
Coordinate with designers and external agencies to produce high-quality visual assets.Maintain and enhance the brand's visual identity across platforms.Brand and Communication Guidelines:
Create and update comprehensive brand and communication guidelines.Train teams on guideline implementation.UI/UX Recommendations:
Assess UI/UX to provide actionable improvements aligned with brand positioning.Collaborate with product teams to prioritize UI/UX enhancements.Community Management:
Oversee community engagement, feedback, and loyalty programs.Monitor brand sentiment and provide insights for strategy adjustments.Your Qualifications:
Bachelor's degree in Marketing, Communications, Design, or related field.5-7 years of experience in brand management or marketing roles.Exceptional storytelling and copywriting skills.Strong knowledge of social media, analytics, and trends.Understanding of art direction and design principles.Expertise in email marketing, automation, and performance analysis.Familiarity with SEO, SEM, and PPC strategies.Knowledge of UI/UX principles and product development cycles.Ability to develop and implement brand guidelines.Excellent project management and organizational skills.Strong interpersonal and collaborative skills.Creative problem-solving mindset.
•
Read the full job description and apply online on the recuiter's web-site
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